How to Build a Salon That Keeps Going
Thread Design · Members-Only Articles · Email Delivery · Events
機械翻訳 / Machine-translated
2026年8月4日・9分で読める
The salon is the most revenue-stable feature on MiraiPage. At the same time, it's also the feature most likely to stall. Here's how to build one — and how to design it so it lasts.
Creating a salon takes five minutes. The hard part comes after. Please settle these points before you begin.
Creating a salon requires the Pro plan or higher.
When creating, you'll set a name, description, cover image, category, and membership fee.
There are six categories to choose from:
These are used for filtering on the salon directory. They are a separate axis from article categories (which have 12 options), so don't mix them up.
The salon directory. Category chips at ① are used for filtering. The category you choose at creation time takes effect here.
The content of your salon lives in threads. Thread design determines how much conversation happens.
There are three threads you should create first:
If you start with ten threads, all of them will be dead. Start with three, and split them only after the conversation overflows.
You can set posting permissions per thread. Setting it to "admins only" ensures the announcements thread doesn't get buried in casual chatter. Everyone reads it; only the operators can write to it.
Every member has their own private thread, invisible to other members.
It serves as a first step for people who find it hard to ask questions publicly or feel intimidated posting in front of everyone. It functions as a one-on-one consultation channel.
When writing an article, you can set the visibility to "members of a specific salon only."
Salon chat flows by and disappears, but articles stay. The best workflow is to take conversations worth preserving and turn them into articles published exclusively for salon members.
You can send emails to your salon members. It's the only way to reach people who aren't actively checking the chat.
There are limits:
These limits exist to avoid spam classification. In practice, once a week is plenty. People leave salons that email them every day.
You can create events within your salon. You can accept RSVPs with a set date, time, and capacity, and reminder emails are sent automatically the day before and 30 minutes before the event starts.
Even just hosting one online study session per month will noticeably improve your salon's retention rate. Having "a day when everyone meets next" makes a real difference.
The salon chat comes with a built-in AI assistant. Mention it and it joins the conversation, with access to commands for web search, image generation, 3D model generation, slide generation, and more.
I'll cover this in detail in the "hidden techniques" series, but in the context of keeping your salon alive, it reduces the burden on the owner during quiet periods — which makes it especially useful during the launch phase.
You can also turn off AI responses. Salons that want purely human conversation are perfectly fine too.
The salon fee is 15%. At ¥1,000/month with 30 members, you'd receive ¥25,500 out of ¥30,000 in monthly revenue.
Finally, here's what salons that keep going have in common:
None of this is about features. It's all about operations. The features are already more than sufficient — this is all that's left.
Next time, I'll write about how to use your profile page as a business card.