Crowdfunding Field Case ③ | Why I Prioritized the Goal of the Challenge, Even If It Meant Changing Platforms
機械翻訳 / Machine-translated
When supporting crowdfunding campaigns, I sometimes face difficult decisions.
One of them is this:
When the choice that benefits me and the choice that's best for my client are not the same.
Today, I'd like to share something I actually experienced.
I was working on a crowdfunding project aimed at raising funds for medical treatment.
We had built the page, organized the content, and were well into the process of preparing for launch.
That's when the platform told us that, under the listing conditions at the time, publishing the project with that stated purpose would be difficult.
So I explored alternative ways to present it.
For example, restructuring the campaign not as fundraising for medical expenses, but as an awareness initiative about the illness.
But that's when I stopped and asked myself:
"Is this truly what this person wants to do?"
Of course, raising awareness about an illness has its own value.
But the primary reason this person was running a crowdfunding campaign was to collect funds for medical treatment.
And yet, to get it listed, we would be changing that purpose to something else entirely.
I felt that was wrong.
The goal is not to get a crowdfunding campaign listed.
The goal is to use crowdfunding as a means to achieve what this person truly wants.
I felt I could not lose sight of that.
The platform we had originally been preparing on was one where I held a partner contract.
That meant there were financial benefits in it for me as well.
Switching to a different platform would mean giving up those benefits.
On top of that, it would require revisiting all the page content and reward tiers we had worked on up to that point.
Honestly, it wasn't an easy decision.
But that doesn't mean recommending the option that benefits me is the right thing to do.
My client's goal comes before my revenue.
With that in mind, I moved forward with switching to a different platform better suited to the campaign's purpose.
This experience reminded me of what truly matters.
When I consider where to list a crowdfunding campaign, these are the three things I focus on:
① What does this person truly want to achieve?
② Can the campaign be listed in a way that fits that purpose?
③ Can we honestly explain to supporters how the funds will be used?
Every platform has its own features and listing conditions.
That's precisely why, rather than forcing a fit with the platform chosen at the start, it's sometimes important to reconsider and choose a different one.
Supporting crowdfunding campaigns is my profession.
But getting a campaign launched is not the end goal in itself.
What matters is what the person truly wants to achieve.
And it means conveying that purpose honestly to the people who choose to support them.
The option that's best for me isn't necessarily the best option for my client.
That's why I always ask myself:
"Is this proposal truly in this person's best interest?"
As a crowdfunding specialist, I think from the challenger's purpose — not from the platform.
This experience was a powerful reminder of just how important that is.
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